1. Become Google Verified Often times we hear ‘start with the basics’ and the same goes for SEO. Think about it this way, you want the search engine to lead users to your website. How are you going to let the search engine know about you?
Create a Google profile, put yourself on the Google map, and claim your Google listing.
2. Integrate Google into your website The biggest search engine is Google, so believe it or not Google will reward you for using Google products. Makes sense that Google wants you to use Google, right? A simple way to do that immediately after becoming Google verified is to integrate Google map into your brand’s website.
3. Make your website mobile friendly Analytics is a lot like solving math problems in the sense that, there is a right answer no matter how you feel about the variables.
Google’s A.I. does a lot behind the scenes and that includes looking at your website’s analytics. And understanding what they are looking for can very much improve your SEO statistics down the road. What does this include? How long users are on your website. A mobile friendly, interactive website has a higher chance of success over one made exclusively for desktops.
4. Be active on Twitter!
Even if you don’t have a lot of followers, a brand’s twitter is often what comes up when you Google their name (if they have one). Why not be the first thing they see be promotions, engagements, and links to your website and social media?
5. Have focused content
SEO ‘points’ is rewarded for focused content. Have a dog walking service? Try not to talk about cars on your website. These basis for advice seems easy, but it’s easy to stray away especially when you are on social media and posting daily content.
Stay tuned for more blogs on the subject! Want to see more? If there’s enough interest, I will be doing a free course for the revamped Succeed.com
One thing I didn’t foresee myself saying is, while lying down with needles all over my body undergoing a procedure I never previously entertained, I would review everything that got me there from a marketing/branding point of view. Not to mention, we were always taught needles NOT used for shots administered by doctors were to be heavily avoided.
It was an odd circumstance for sure. Needles aren’t fun. Although I got the flu shot, I certainly didn’t look forward to it and handled it like a necessity. But to electively have needles put in more for an extended period of time as a medical solution? I would need a lot of convincing. I have carpal tunnel but was getting some back pain recently as well and for several years I have heard about acupuncture. However, I have also heard about plenty of voodoo alternative medicine/medical solutions that are completely bogus.
1) Experts matter
One goal of course is to come off as an expert in the field you specialize in. However, one thing that became even more apparent to me in my search about whether or not to consider acupuncture, is that sources and OTHER experts matter. Just because you come across as intelligent, quick, and an expert in your field doesn’t mean you aren’t alone on an island with no one else believing what you do. In medicine in particular, no one wants to be a guinea pig. It was the published scientific articles, quotes by real known influencers with nothing to gain from it, and plenty of documented sources.
This applies to branding too. A lot of times when I discuss branding, I often discuss it as something you already. It’s that gut feeling you have when you are introduced to a person, product, company, event, or essentially anything. It’s that long term relationship, trust, connection that forms and is constantly evaluated. But one thing I realized I have been missing, I am not quoting the countless influencers who understand how important branding is. Name any CEO of a Fortune 500 company and you can find any single one of them talking endlessly about branding. Here is one image with a quote I worked up real quick, featuring Jeff Bezos of Amazon:
2) Relevant content shows you care, you’re active, and you’re on top of it
A trend in marketing is to have fun, connect with the audience, sometimes share a relevant meme, be silly, etc. And when it comes to building an audience on social media, something that is super important, it all should be done. However, that doesn’t mean you should stray away from the meat of your business. When I finally decided I was going to do acupuncture, I had to decide where. And guess what? Although the place I chose could use a better website, could have a better social media campaign, and some general rebranding…their limited but easily accessible content marketing largely got me. I was thinking about back pain mostly (although I had carpal tunnel in the back of my mind), when I went on the website there were articles right on the homepage about carpal tunnel. From there, the owner of the business was front and center and didn’t stray away from the camera. Verifiable reviews were also front and center. Positive connections were made in moments and soon it became obvious my search was narrowing.
3) Being active on multiple platforms is almost always a necessity
Fact of the matter is, if there were reviews on only one website and there were only a few, I would be skeptical. If a business was only found on one platform and I didn’t believe it had enough information, I avoid that business. Although the acupuncture place I went to could be on more platforms, the fact that there were unique reviews on different platforms, relevant content blogs, and the fact they were local all contributed to me making my decision before doing something I had zero idea about and wasn’t exactly comfortable with.
Thanks for reading! In 2019, I will be writing more articles about branding/marketing as well as making tutorials. Stay tuned for plenty of more!
Can you imagine a CEO without a cellphone? Can you imagine a CEO without a smart phone? No question I’m sure if you searched long enough there are exceptions but it’s an exception for a reason. If you want to keep up with the times you have to be with that time. If you walk around the streets of NYC you will literally see homeless people with smartphones. We live in an age where paradigm shifts happen faster then ever before. We are experiencing technological, cultural, socioeconomic change faster then any time in history. Because of exponential growth, this will not slow down, in fact the rate of change will only increase (it’s hard to imagine since our brains think linear, but just because our evolved monkey brains has a hard time grasping something doesn’t make it any less of a reality).
There are a lot of nightmare scenarios and science fiction stories that detail the events of laws being passed that will force people to surgically implant microchips into their bodies and/or brains. I come bearing news, that will never happen. Instead, most of humanity will do so without any force required. That may sound like a big claim to make and may immediately think “I would never do it” but imagine this scenario, Bob is your OKAY co-worker. He goes day-by-day but is by no means exceptional. Bob goes in for surgery and comes out and several days later is objectively a better employee. Why is this? Well Bob had surgery that allowed him to literally boost his processing power which has resulted in him working faster. He also spent money on an add-on which allows him to monitor/influence his emotions. As a result, Bob has become more consistent of an employee operating at a faster/more efficient rate. Naturally, Bob will only continue to improve while everyone else slows down unless everyone else does what Bob does.
If you don’t change you will be left behind. This will have a direct impact on your economic lifestyle, your social life, your role in society, as well as numerous other ways. Now, does that mean there won’t be glitches, errors or hacking? Most likely no, there will be plenty of that. But as monumental and large as the problems may be, I presume the solutions will be just as monumental and just as quick. An entire sector in the economy will form to manage and enhance the new hybrid lifestyle. You don’t ask people “do you have a smart phone?” you ask “what kind of phone do you have?” Eventually, the question won’t be “have you become a hybrid?” it will be “which operating system/upgrade are you running on?”
There’s also another reason we will do so, survival. Why? Technology is exponentially growing (if you want to look up more about this, look up “Moore’s Law.” If you are truly curious and want to explore more of this I would look up what the chief director of technology of Google [Ray Kurzewil] has to say on the matter). Will technology evolve so far that it will generate a consciousness of it’s own (artificial intelligence)? IF this happens (what I’ve said before this paragraph is irregardless of this happening or not), A.I would be a separate conscious being whom unlike us, would be growing exponentially. To put that in more blatant terms, it as a potential species would be drastically improving while we would be limited to our biological limitations. Would a more evolved creature we essentially created be hostile to us? It’s hard to say, but there is no disputing what we do to other sentient beings. We know dolphins are a thinking, self-aware being to the point they have their own language, , but despite this we pollute in their homes. What’s to stop A.I. from growing so far that it wouldn’t be such a big deal to harm our lives if it meant improving theirs? One way to stop a potential catastrophe is by merging with it so we too would grow exponentially. If we are on the same playing field, our chances of survival is much greater and we can live on as a species.
Almost everyone in the tech world does not ask “if” they ask “when”, and when this time happens we will voluntarily merge with machine. Why? Because when machines prove to us they can improve their lives we have few hesitations in making them part of our lives. Even if we are hesitant, there will be others who will not be and they will quickly seek the benefits. Eventually in order to compete in society we too will make the leap and perhaps this will be the decision that saves us from potential extinction.
Let me start by saying this isn’t for the lazy, the unmotivated, those who do not have some type of vision. This isn’t for those who aren’t willing to work hard starting today (even if you have obligations and cannot physically do work, you can start mentally getting in gear).
Hi, my name is Dave and I recently started working full-time as an in-house graphic designer for a medical company and do freelance work for Pivot Brands and other side clients. A year ago I was starting design school undergoing an accelerated two year program condensed in one year. It was an extremely rewarding experience and certainly helped catapult me to where I am today. SHOULD you go to art/design school? Perhaps I will write another article or make a video answering that question.
With that said, you are here because you are thinking about or actively attempting to get into design school. First, do you know what you want to do? Graphic design? Fashion design? 3-D design? Web Design? It’s okay if you don’t know. I am 27 and this path I took is completely different from the one I was on just a few years ago. A few years ago I was wearing a tie and shirt as a salesman and that’s what I wanted to do. Things can change in the early years of career development and that’s okay, but even if you aren’t sure about your path give it ONE HUNDRED percent. If I didn’t give it 100% when I was in sales and recruiting and experience all there was to offer then I would never have been satisfied with switching careers. I would have always in the back of my mind wondered “what if?” Yet, because of the fact I give it my all I can proudly say I use the skills I learned every day and in every conversation. When you apply yourself you will grow as a person and that is never something to be worried about or be ashamed about.
Around the time I decided to apply to design school I managed to integrate some of what I could do in Photoshop in one of my recruiting jobs. I made simple but effective banners that I used in social media and while recruiting. Eventually as I began to focus on it, like anytime you focus on something, I improved at it and started getting more relevant tasks. I decided it was time to go full in and apply to design school. I looked at the portfolio requirements and — I had barely anything what they were looking for. I had to essentially start my portfolio from scratch and learn the fundamentals of design quick.
And this is why this it doesn’t matter where you right now, what matters is where are you going to be by the time you submit your portfolio? No matter what the deadline is, time is of the essence. Do not get comfortable, do not wait, now is the time to act. The first step is to aim to be diverse. Look to see what the portfolio requirements are. Some schools simply want your 12 best work. Others have general guidelines which you want to make sure you do not want to stray from. There are those school however, like the one I applied to, that has some explicit instructions with also some best work that I could choose from. Regardless of what the requirements are, you want to start learning and working quickly.
Don’t try and be the best, be YOUR best. If you are constantly measuring yourself and your work by how it was yesterday then you will be surprised how much progress you will make.
Find the leaders of the industry you want to be in and flood yourself in their work. Literally make a folder on your desktop titled “Portfolio inspiration” and put everything you like or makes you think in there. The type of work you surround yourself with will have a direct impact on the work you produce. Now remember, often times the people producing the work you’re inspired by are people who have been immersed in the field for years and years and years. Do not be discouraged if your work isn’t at the same caliber, THIS IS WHY YOU ARE GOING TO SCHOOL! Schools are looking for those who develop themselves, who can show they tried new things, who show potential.
If you want to show potential and show diversity then put yourself in uncomfortable shoes. Often times the brain storming process can be painful, THAT IS FINE. Actually, some designers will argue the best ideas come from intense moments of discomfort. Find tutorials and make cool stuff. This is the type of initiative schools want to see! Even if you don’t have the latest programs in your field, you would be amazed at what you can accomplish with these utilities. Even if you stick with the more traditional approaches, follow tutorials! If you illustrate, look at some of the cool effects people figured out to replicate with just a pencil and paper. If you paint, look at some of the innovative ways painters learned how to paint.
Make it rain design and art. The more drafts you do, the more work you create, the better ideas will come. You will have A LOT of awful ideas, THAT IS FINE. Some of my best ideas have sprouted from the worst ones. Literally take out a paper and pencil and start sketching. If you haven’t done this before it’s going to feel awkward, THAT IS GOOD. You want to be in a different state of mind and uncomfortable spots is great for sprouting creativity. Make it rain and it will flood.
THERE IS A REASON why when the most famous, most legendary people speak about their accomplishments they often times marginalize what they have done and give credit elsewhere, because many of these people would not have been able to do if it wasn’t for the people before them.
“If I have seen further it is by standing on the shoulders of giants” is obviously the quote in the banner and was said by one of the most capable people in known history, Isaac Newton. Even a man of his incredible intellect (seriously, google the history of calculus and you will be shocked) and talent is responsible for a quote like that. We don’t have the burden of figuring every little thing out, people have already done so in the past and have recorded it. Learn from the people of the past, learn from the people now, it is the only way.
Art and design can sometimes feel overwhelming. Do not let yourself get trapped in your own head, I have seen some of the most creative talented people get stuck because they are a prisoner of their own mind. Are there successful people and people who have been doing this forever? Yes. But there are many more who are lazy, not motivated, perform tasks half-assed and many of them are in the pool that you’re competing with. If you are reading this blog you are past several groups of people because you took the initiative to see what people have done to accomplish what you are trying to do.
Put this into context but do not underestimate the situation either. You are auditioning to give an institution money. That’s not to say many in the institution don’t want to help their students, of course they do, but at the end of the day that is the foundation of what a school like that is. Look at things through their perspective, if you wanted to fill your classrooms what kind of students would you want? You have been in class before, which kind of students do teachers like better? They like the ones that actually progress right? They want the ones who work hard and can show their work. Of course everyone likes the Michael Jordans, the super stars, but no one everyone is delusional. Most people know those people are rare and often times they fizzle out anyway. Schools are looking for those people to take advantage of what they have and to use what they learned after they graduate.
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