Overcoming Instagram spambots and speaking to your target audience

If you’ve posted on Instagram you have probably noticed the invasion of bots. They often comment on new posts with something completely irrelevant to the actual post. I GUARANTEE you’ll see in the comments of this very post a spambot saying something like ‘great content, share it with @(fill username here).’

But regardless of the spambots, Instagram can’t be overlooked because it is one of the LARGEST social media platforms on the internet in 2022 with over 1.386 BILLION users. In the United States there are 115 million Instagram users and it is projected to grow to 127 million in 2023.

Hopefully the Facebook team (who owns Instagram) can handle the spambot issue, but in the meantime it doesn’t takeaway from the fact you are reaching REAL people and when done right, you can speak directly to your target audience.

#Memes #MarketingMemes #Humor #MarketingHumor #DesignHumor #MarkCuban #SharkTank #Entrepreneur #NJLaw #NJPT #PhysicalTherapy #PhysicalTherapist #NJLawyer #NewJerseyLawyer #AI #ArtificialIntelligence #Tech #SocialMediaMarketing #Sales #SalesFunnel #Funnel #Marketing #Tuesday #TuesdayThoughts #NJBusiness #NewJerseyBusiness #SupportNJ #NJLocal

Is there room for medical clinics to grow online?

Is there room for medical practices to grow? 🏥🌱 Or have the existing larger firms dominated the market? 😨

In today’s healthcare climate, there is more demand than supply meaning reaching your target audience can go a long way to gaining leads and growing your customer base.

When 77% of healthcare inquiries begin on search engines, it means people’s needs are always changing (due to health issues, change of location, etc), and there and consumers are open to what value your practice has to offer.

There are many ways to BOOST your SEO ranking but here are a few actionable ways to do so right now.

1) Repurpose your content into blogs and then Google posts. ♻️

This may come as a surprise, but Google rewards you for using Google. I am a huge advocate for social media and I believe it’s one of the best ways to be in communication with your target audience. HOWEVER, posts after a bit essentially become lost. Blogs are a way to help content stay alive.

In fact, here’s a perfect example. We were looking at the analytics for a medical practice I am working with and a blog she wrote over a year ago, to this day, remains the #1 source of traffic to her website. Google allows you to make posts from your Google Business page and it’s a good way to share that blog. Google rewards you for using Google.

2) Make sure the copy on your website is specific. 🖋️

If you’re talking about physical therapy on your website, try and stick to talking about PT! Being specific is going to help Google’s algorithm understand your website better and show it to the right audiences.

3) Make sure you’re posting on social media. 📱

Social media posts are doing better and better on Google Searches. Not to mention, it’s a way to let your audience know (who are searching for healthcare providers) what value you deliver, what patients are saying, and general updates.

4) Be clear about your location!

If you have multiple locations, Google can get confused if you are advertising everything on the same page. Creating separate landing pages for those locations can help boost your SEO and make it clear which audiences Google should show your website to. Also, be sure to incorporate Google Maps into your website when showing your location, once again Google rewards you for using Google.

If you want to talk about strategies to boost your SEO and make sure your practice is in front of your target audience, feel free to reach out!

#Healthcare #HealthcareMarketing #PhysicalTherapy #SocialmediaMarketing #PaidAds #Chiropractor #NewJersey #NewYork #MontclairNJ #FacebookAds #SEO #Google #SearchEngines #Networking

Avoid Plagiarism – And a Hefty Bill!

Nothing is worse than receiving a hefty several thousand dollar bill because you innocently used an image or resource with nothing to show for it after its all done and over.

Trust me, I know. I’ve spoken to business owners who have had to spend over 10,000 dollars because situations arose! One business owner I spoke to was a victim of a situation where the creator of the image was uploading beautiful photography with the intention of finding those who would use it, to later sue them for it. Oof.

You know what’s a better, more ethical alternative? NOT plagiarizing! I recently made a poll asking if anyone has seen plagiarism on LinkedIn. Over 90 percent of participants voted YES. I have no doubt this type of behavior continues off-platform. This is a very dangerous precedent to set!

Here are some tips and resources you can use to avoid finding yourself in a inequitable situation. And if you are a CEO, business owner, team leader, or manager, are you making sure your team is following the best practices to avoid headaches down the road?

5 Tip For SEO in 2019


1. Become Google Verified
Often times we hear ‘start with the basics’ and the same goes for SEO. Think about it this way, you want the search engine to lead users to your website. How are you going to let the search engine know about you?

Create a Google profile, put yourself on the Google map, and claim your Google listing.

2. Integrate Google into your website
The biggest search engine is Google, so believe it or not Google will reward you for using Google products. Makes sense that Google wants you to use Google, right? A simple way to do that immediately after becoming Google verified is to integrate Google map into your brand’s website.

3. Make your website mobile friendly
Analytics is a lot like solving math problems in the sense that, there is a right answer no matter how you feel about the variables.

Google’s A.I. does a lot behind the scenes and that includes looking at your website’s analytics. And understanding what they are looking for can very much improve your SEO statistics down the road. What does this include? How long users are on your website. A mobile friendly, interactive website has a higher chance of success over one made exclusively for desktops.

4. Be active on Twitter!

Even if you don’t have a lot of followers, a brand’s twitter is often what comes up when you Google their name (if they have one). Why not be the first thing they see be promotions, engagements, and links to your website and social media?

5. Have focused content

SEO ‘points’ is rewarded for focused content. Have a dog walking service? Try not to talk about cars on your website. These basis for advice seems easy, but it’s easy to stray away especially when you are on social media and posting daily content.

Stay tuned for more blogs on the subject! Want to see more? If there’s enough interest, I will be doing a free course for the revamped Succeed.com

#SEO #2019SEO #SEOTips #WebDesign #UXDesign #UIDesign #UserExperience #NorthJersey #NewJersey #Tristate #SouthJersey #Manhattan #Montclair #Morristown #Hoboken #GraphicDesign #Branding #DailyArt #DesignInspiration

What Acupuncture Taught Me About Marketing



One thing I didn’t foresee myself saying is, while lying down with needles all over my body undergoing a procedure I never previously entertained, I would review everything that got me there from a marketing/branding point of view. Not to mention, we were always taught needles NOT used for shots administered by doctors were to be heavily avoided.

It was an odd circumstance for sure. Needles aren’t fun. Although I got the flu shot, I certainly didn’t look forward to it and handled it like a necessity. But to electively have needles put in more for an extended period of time as a medical solution? I would need a lot of convincing. I have carpal tunnel but was getting some back pain recently as well and for several years I have heard about acupuncture. However, I have also heard about plenty of voodoo alternative medicine/medical solutions that are completely bogus.

1) Experts matter

One goal of course is to come off as an expert in the field you specialize in. However, one thing that became even more apparent to me in my search about whether or not to consider acupuncture, is that sources and OTHER experts matter. Just because you come across as intelligent, quick, and an expert in your field doesn’t mean you aren’t alone on an island with no one else believing what you do. In medicine in particular, no one wants to be a guinea pig. It was the published scientific articles, quotes by real known influencers with nothing to gain from it, and plenty of documented sources.

This applies to branding too. A lot of times when I discuss branding, I often discuss it as something you already. It’s that gut feeling you have when you are introduced to a person, product, company, event, or essentially anything. It’s that long term relationship, trust, connection that forms and is constantly evaluated. But one thing I realized I have been missing, I am not quoting the countless influencers who understand how important branding is. Name any CEO of a Fortune 500 company and you can find any single one of them talking endlessly about branding. Here is one image with a quote I worked up real quick, featuring Jeff Bezos of Amazon:

2) Relevant content shows you care, you’re active, and you’re on top of it

A trend in marketing is to have fun, connect with the audience, sometimes share a relevant meme, be silly, etc. And when it comes to building an audience on social media, something that is super important, it all should be done. However, that doesn’t mean you should stray away from the meat of your business. When I finally decided I was going to do acupuncture, I had to decide where. And guess what? Although the place I chose could use a better website, could have a better social media campaign, and some general rebranding…their limited but easily accessible content marketing largely got me. I was thinking about back pain mostly (although I had carpal tunnel in the back of my mind), when I went on the website there were articles right on the homepage about carpal tunnel. From there, the owner of the business was front and center and didn’t stray away from the camera. Verifiable reviews were also front and center. Positive connections were made in moments and soon it became obvious my search was narrowing.

3) Being active on multiple platforms is almost always a necessity

Fact of the matter is, if there were reviews on only one website and there were only a few, I would be skeptical. If a business was only found on one platform and I didn’t believe it had enough information, I avoid that business. Although the acupuncture place I went to could be on more platforms, the fact that there were unique reviews on different platforms, relevant content blogs, and the fact they were local all contributed to me making my decision before doing something I had zero idea about and wasn’t exactly comfortable with.


Thanks for reading! In 2019, I will be writing more articles about branding/marketing as well as making tutorials. Stay tuned for plenty of more!

#Marketing #Branding #BrandStrategy #SEO #SocialMediaMarketing #ContentMarketing #Acupuncture #Medicine #Medical #Doctor #3DDesign #Tutorials #MotionDesign #Animation #UserExperience #Physician #Chiropractor #NJ #NorthJersey #NewJersey #Tristate #GraphicDesign #Design

#Marketing #Branding #BrandStrategy #SEO #SocialMediaMarketing #ContentMarketing #Acupuncture #Medicine #Medical #Doctor #3DDesign #Tutorials #MotionDesign #Animation #UserExperience #Physician #Chiropractor #NJ #NorthJersey #NewJersey #Tristate #GraphicDesign #Design