SEO is its own animal and you won’t master it in one article, however if you apply these steps, you will improve your SEO in just one day and be on your way to having your brand found more on search sites and social media.
This list largely assumes you know and have identified your ideal customer/audience. There will be other blogs about how to identify them if you haven’t fully, but having information and knowing what keywords they are searching for is critical in improving the SEO for your brand.
1) Google rewards you for using Google.
Basically anyone who will find out on a search engine will be using Google. Google is more than just a search engine, they are a company, and if you reward them they will reward you. If you incorporate Google services in your website, your SEO will be improved. One simple way of doing that is using Google maps and embedding that into your website.
2) Determine if you want your brand to be regional or local
Search engines use algorithsm to pull information from your website, determine what your brand is about, and tries to put it in front of relevant people. Knowing what factors the algorithm is looking for and being mindful of that when creating content is a major step into the right direction. If you are a local business or are servicing people in the local area, absolutely make sure the content on your website and what you share on social media reflect that. 46% of all searches on google are seeking local information.
3) Be mobile friendly
Have your website and content be mobile friendly. Most people will view your content on a mobile device and Google knows that and will reward or punish you on this.
4) Create content of value
Search algorithms take into effect how well your website and content is doing, and not specifically based on visitor count. Do visitors immediately bounce off the website or do they stay around and go to the other pages? Do they interact with it? Better yet, do they share it? Doing well with the people who are already visiting your page can get your brand in front of more people.
5) Use Twitter
It may not be the most active social media platform but its one that immediately shows previews on Google unlike any other platform. Leveraging Twitter by using relevant key words your ideal audience uses and searches for, involving yourself in LOCAL or REGIONAL conversations within that topics, and post relevant content.
If you apply these SEO tips, you will dramatically boost your SEO ‘score’ and reach more people within your ideal audience.
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