I come from unique perspective because I actually began my professional career as a salesperson. I spoke with thousands of customers in a 1 to 1 setting and often lasted for hours. I saw raw emotion and responses to our company's branding, marketing materials, and of course the competitors. The experience was equivalent of having multiple degrees (take it from someone who does!)
One thing I learned was, I wanted to grow businesses. I wanted to strengthen brands and connect them with their target audiences. And in 2020? That means brand-connected websites, connecting through video, and having a dialogue through social media.